Thursday, March 31, 2005

McDonald Germany's New Asian Themed Ads



Reader Jenny G. emails:

"Today, I came across a new McDonald's ad running in Germany. Apparently, they have come up with an asian-themed menu for Asia Weeks there in Germany. My problem is that they have managed to make a shape on the top of the sandwich buns that looks a bit like the kanji for 'Strength', but not quite. So I was hoping you could help me out.

You can watch the TV spot on the http://www.mcdonalds.de/ web site. Just wait for their Flash page to load and you will see a section called Hin & Ham Wochen, with green bamboo. Click that, and in the bottom right corner of the pop up window, click on "Funk & TV." which will bring up the commercial. Anything you might figure out will help."


(Screenshots: 1, 2, 3, 4)

The character shown in the McDonald's ad in fact does not exist in the Kanji listing. It is indeed an incorrectly written 力 (strength, power, capability, influence) with an extra dot.

Similar characters are:

刀 = knife; old coin; measure
刁 = tricky, sly, crafty, cunning
力 = strength, power, capability, influence
刃 = edged tool, cutlery, knife edge
办 = manage, do, handle; deal with
匕 = spoon, ladle; knife, dirk
七 = seven


Only the Ones Asking for Tattoo

I get many emails daily asking for translation help. Some of them are very specific questions that deal with Asian history/language and usually are very in depth. Even though, they would take me hours to do background research and eventually come up with concise results, they are very intellectually enriching for me.

On the other end of the spectrum are the tattoo questions. Most of them email me because they don’t want to be ridiculed later on when their mistakes have been exposed. I try to help them as much as possible only to provide them with linguistic information. I am also very curious about why would someone choose to tattoo themselves with a language that they obviously do not understand.

Once the question of “why?” is presented to them, they would usually come to the realization that it might not be such great idea.

Recently my email exchange with one of the tattoo seekers did not go so well. All emails are in their original format (including spelling errors), except the recipient’s address has been blocked out.

Date: Sun, 27 Mar 2005
From: **********@aol.com
To: tian
Subject: chinese tatoos

I was guided by a friend to your site, and I was wondering if you could help us out?...With so many mistakes going on, I am seeking your expertise with a family project. My Mom, who has been fasinated with the Chinese & Japanese culture for many years, has agreed to have a family tatoo that my mom, sister, and myself can share and wear with respect to both cultures whenever seen. We weren't sure which characters to use because we like both Hanzi (Chinese Traditional), and Kanzi (Japanese Traditional) characters. Can you write both versions for us so we can choose from the following: God, Mother, Father, Love, Respect, Courage, Loyalty, Self- Respect, Family, Children, Peace, Judgement, Wisdom, Strength, Versatility, Life, Death, Resilience. Also, the following caption: No one saves us but ourselves. No one can, no one may. For we ourselves must walk the path. Please help!!!!! My mom is worried they won't be in the correct form and context, and we'll walk around" looking like freaking idiots",LOL. You can email me @ ***********@aol.com so we're able to print them. Your help will be SOOOOOOOOO GREATLY APPRECIATED;-) Thanks.

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Date: Sun, 27 Mar 2005
From: Tian
To: **********@aol.com
Subject: Re: chinese tatoos

I am very curious why you and your family members want tattoos in a language that you obviously don't understand?

-----
Date: Thu, 31 Mar 2005
From: **********@aol.com
To: tian
Subject: Re: chinese tatoos

Because I have always felt it to be a beautiful, interesting, and exotic culture, and expression of words. No disrespect intended by the following remark.......But obviously others have sought out your knowledge and expertise on the matter concerning tatoos they have for a reason- that reason being they want to know if their tatoos are in the correct context, that is why I wrote you. I want to make sure I don't end up with the same mistake riddled tatoos as some of the unfortunate others.

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Date: Thu, 31 Mar 2005
From: Tian
To: **********@aol.com
Subject: Re: chinese tatoos

What about your own culture [get tattoos in English instead], aren't you proud of your heritage? Why use a foreign culture to represent your own?

-----
Date: Thu, 31 Mar 2005
From: **********@aol.com
To: tian
Subject: Re: chinese tatoos

I AM PROUD OF MY OWN CULTURE!!!!!!! What does that have to do with anything? You can be open-minded enough to love your own culture, and still embrace that of others, can you not?????! If you didn't want to assist in the matter, all you had to do was say so. The fact is, I can very well find someone with the same knowledge, if not more, as you to assist in the matter. THANKS FOR ALL OF YOUR HELP!!!! I'm just wondering........Do you question and try to offend ALL of you readers that try to seek your help? I thought your web site was for the purpose of helping others. I'm sure the the pics of the people you've showcased on your site wasn't of Chinese or Japanese people or desent..........WERE THEY???????? Don't bother replying, because it will remain unread, and immediately deleted!!!!! Enjoy your day!


Fortunately I am not the only one that is "close minded". Goodcharacters.com, one of the largest Chinese-English consulting firm, had the following to say:

"Because we love the Chinese language, we don't wish to contribute to the language's misuse for the sake of a fad. For people who don't know Chinese, flaring the characters across an arm may appear elegant, exotic, or intriguing. Yet what looks mystical and intelligent often has a nonsensical or embarrassing meaning. Probably neither the wearer nor the tattoo artist understand what the characters actually mean.

NBA player Marcus Camby is a popular example of the rave of tattooing Chinese characters. Neither Chinese nor Japanese people could understand his tattoos, however, until Camby gained millions of dollar's worth of publicity "explaining" what his tattoos are suppose to mean. Of course, the average Joe doesn't have this kind of opportunity.

"But I'm not Chinese or Japanese. It just looks cool to me." (more)

In conclusion: 天下本無事,庸人自擾之。


Wednesday, March 30, 2005

Wrong Country, Avril Lavigne



My pal Randall from Hong Kong emails me:

"Hey Tian! Avril Lavigne was recently promoting in Hong Kong for an one-night show. She obviously had help from someone with a magic marker. Thought you'd be interested to see it. Cheers."

I don't know whether it was the newspaper's mistake or Ms. Lavigne's PR people's carelessness, the phrase 日本最高 on Ms. Lavigne was correctly written, but for a WRONG country.

日本 = Japan
最 =
most, extremely, exceedingly
高 = high, tall; lofty, elevated

日本 【にほん】 (n) Japan
最高 【さいこう】 (adj-na,n) highest; supreme; the most

It is translated as "Japan is the best".

This also reminds me singer Alanis Morissette has blamed the effects of alcohol for telling an audience at the end of a show in Peru "thank you Brazil".

Update: Randall emails:


avrillavigne_rebenzhuigao3.jpg

"That image must have been taken in Japan, which means the "tattoo" made sense. However using it in a paper which Chinese might read (the paper is mostly geared towards English speakers), to promote a Hong Kong concert, still leads me to wonder whether it was such a great idea."

Source: HK Magazine, March 25, 2005.




Flash Errors at Local Shop



目 does not really mean "attractive", it only means "eye; item".

價目 = (marked) price
刺目刺眼 = irritating to the eye



甲 does sometime represent "1st in order", it also means "shell". If there is no secondary character to provide contextual information, it could be translated either way.

甲蟲 = beetle, insect with shell
指甲 = finger nail


Monday, March 28, 2005

"Speeding is not Safe"



Reader Callum sent me this photo of his friend's t-shirt.

At first glance, I thought the shirt had 高速按 on it, which means "high speed press", something that is used in a dry cleaning shop.

Then I realized that the phrase is actually 高速ネ安, but I had no idea what that meant. I then forward the photo to my associates to see if they would recognize what the shirt meant.

So far the consensus is that the third character ネ is actually a miswritten 不. Therefore the phrase is 高速不安, which means "speeding is not safe" or "high speed anxiety".

高 = high, tall; lofty, elevated
速 = quick, prompt, speedy
不 = no, not; un-; negative prefix
安 = peaceful, tranquil, quiet