"Shi"

http://www.shistudio.com (thanks to Jonathan for the photo)

Well designed business cards are necessary to attract potential clients’ attention. Shi Studio recently passed out these cards at a Toronto art show. According to their website, “Shi means poems in Chinese”.

That is absolutely correct.

Unfortunately, that is not what is printed on their cards.

The character on the card is 禅 (or 禪), which means “meditation”, and “shi” (or "poem") should be 詩 (or 诗).

Luckily, they did not make the mistake of printing 屎, which is also pronounced as "shi" but with third tone, on their cards. (Hint: This "shi" does not mean "poem.")


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